Child Care Council of Orange County Inc. launches rebranding campaign to emphasis its mission

GOSHEN — The Child Care Council of Orange Co., Inc., a non-profit corporation established in 1971, has launched a major re-branding campaign.
The update was made to re-emphasize the organization's mission to coordinate, assist and promote legal, reliable, healthy and safe child care services in Orange County.
"As a child care resource and referral agency, the council is a partner in state and national activities and a leader in local initiatives to bring about accessible, affordable, quality child care and early learning services," said Linda Martini, the council's executive director. "We strive to coordinate, assist, strengthen, and expand child care in Orange County for all children.
"Our children are the most important part of our future," Martini added, "and when parents see our new seal on the providers’ premises, they know they're an advocate for quality child care."
The re-branding helps providers, parents and employers in Orange County.
Parents are referred to legal child care centers, home-based family-child care programs and school-aged before and after school care. Individuals who want to start a child care business are offered technical assistance and training to start and grow a child care business.
The council also partners with employers to offer resources they need to recruit and retain employees with children.
The new branding, which includes logo, web site (ChildCareCounciloc.org) and collateral material reflect the resources of the council.
The council can be reached at 845 294-4012 or by visiting its web site.