BMA-HV to host market research expert at Nov. 28 meeting

NewburgH - The Business Marketing Association of the Hudson Valley (BMA-HV) will hold its November meeting at Cosimos on Union Avenue in Newburgh, at 6 p.m. on Tuesday, Nov. 28. The speaker for this event will be Terry Pranses, president of Pranses Research Services. Pranses will discuss the importance of using appropriate marketing research to “get it right before it gets going.” This event is being sponsored by Oxclove Workshop of Kingston. Oxclove is a leader in Web development and custom application development in the Hudson Valley. “Terry is an extremely-skilled focus group moderator, in-depth interviewer and quantitative researcher,” said Bud Clarke, BMA-HV President. “The insights that he gains through his special talents have been invaluable to companies in the apparel, energy, finance, food and beverage, healthcare, publishing, retail, telecommunications and travel industries, to name a few. We are sure to walk away from the November 28 meeting with plenty of new ideas for generating insights—based on market analysis—on behalf of our own clients.” In the 20 years that Pranses has been in business, he has created some of the most innovative custom market research programs ever imagined. His clients have included such heavyweights as American Express, IBM, New York Business Group for Health/Pfizer, CIBC Oppenheimer, Pepperidge Farm, Remy Martin, Royal Caribbean Cruises, Time Inc. Magazines, UBS, Verizon and many others. At the Nov. 28 meeting he will address the various “tools” available for the market researcher and in which case each is appropriate. He will also work with audience members to apply “research smart” solutions to their particular client concerns. Interested marketing professionals and those involved in marketing decision-making who wish to learn more about BMA-HV are encouraged to attend the Nov. 28 meeting. The registration fee, which includes dinner, is $30 for members, $35 for chamber affiliates, $45 for non-members. Please make reservations by Thursday, November 23rd, by contacting Tracey Cifone at 845-567-9000 ext. 259 or via e-mail to tcifone@vddw.com. For more information about the BMA-HV, visit www.bmahv.org.