BMA-HV is making a list and checking it twice

Poughkeepsie —The Business Marketing Association of the Hudson Valley will hold its December meeting at River Station in Poughkeepsie, at 6 p.m. on Tuesday, Dec. 19. Excel Auto Glass, featuring in-shop and mobile auto glass services to the Hudson Valley with locations on 9W in Lake Katrine and a brand new facility on Route 211 East in Middletown, are the sponsors for the meeting. In keeping with the holiday season, the guest speaker, Joan Giewat, will discuss the all-important checklist. But unlike Santa’s list of who’s behaved how, Joan’s will provide attendees with the components that absolutely should be present in any highly strategic marketing plan, as well as guidelines for plan implementation. “Joan Giewat has developed strategic marketing plans for many businesses and nonprofit organizations over the course of her career,” says Bud Clarke, BMA-HV president, “She is truly an innovative mastermind when it comes to marketing, management, and the entrepreneurial experience. We feel very certain that those people who attend our December meeting will walk away feeling that they have received the best possible holiday gift: wisdom they can incorporate into their business resolutions for the New Year.” Prior to starting her own consulting business—Willow Pond Business Consulting—Joan was instrumental in developing and implementing a pivotal marketing plan for an off-site campus for Pace University. Her experiences also include the managing of operations and multiple budgets for other clients. Interested marketing professionals and those involved in marketing decision-making who wish to learn more about BMA-HV are encouraged to attend the Dec. 19 meeting. The registration fee, which includes dinner, is $30 members, $35 chamber affiliates, $45 non-members. Make reservations by Dec. 14, by contacting Tracey Cifone at 845-567-9000 ext. 259 or via e-mail to tcifone@vddw.com. For more information about the BMA-HV, visit www.bmahv.org. For more information about River Station, call 845-452-9207.