Chester The YMCA of Middletown, South Orange and Sullivan County has named AJ Ross Creative Media as their advertising and marketing agency of record. Through the agency, the YMCA will be promoting their Strong Kids Campaign, meant to offer the empowering services to all, regardless of financial circumstances. The agency will be reinforcing the brand by creating promotional brochures and posters, wall art at the Monroe facility and even a custom Facebook application. The brochures and posters will show the personality of the Orange County branches while maintaining the spirit and brand of the YMCA. The wall art to be done in the Monroe facility will encourage the community to be a part of the YMCA - both as participants and donors. “The YMCA is such an amazing organization and has so much to offer to the community,” Allan Ross, president and CEO of AJ Ross Creative Media said in a press release announcing the effort. “We now have the tools, the expertise and the passion of a high level creative team to help us tell the story of how impactful the Y is on the quality of life in Orange and Southern Sullivan counties,” Ira Besdansky, CEO of the YMCA, said in the same press release. For more information, visit www.ajross.com, call 800-723-4644 or e-mail firstname.lastname@example.org.