Lights, camera, ice cream!

| 30 Sep 2011 | 09:47

Who says advertising doesn’t pay? By Ginny Privitar Chester — An ice cream shop in Chester was “discovered” by film producer Sean Mader, who caught sight of the shop’s interior while surfing the Web and decided it would be just right for a commercial shoot. “It was amazing to see how it all came together,” said Cris Beliveau, owner of Cris’ Sweet Creamery in the ShopRite Plaza. “So many people, and they each had a job to do and they didn’t get in each other’s way.” Director Matthew Edginton and his production crew from Old Trout City, a New York-based film, media and creative services outfit, came to Chester and Goshen last week to shoot commercials for their client, Mediacom. Mediacom offers an array of products, including TV and Internet services, for small business clients. The company is headquartered in Middletown but its clients are mostly in the Midwest. Kristi Salmon, a representative from Mediacom, was present for the morning production. She’s the daughter of Monroe-Woodbury football coach Pat D’Aliso. The ice cream shop commercial features a young couple out on a first date, encountering the choices available. A second commercial shoot, done in the afternoon, features an actor portraying a Southern sheriff who touts the savings his town realized after switching to Mediacom. The sheriff scene was filmed in front of Goshen’s Town Hall (a more picturesque stand-in for the real town’s hall). Goshen Supervisor Doug Bloomfield and the town board gave permission for the shoot.