Edy's and Stop & Shop hold ‘Ice Cream Day'

| 29 Sep 2011 | 08:48

    Orange County — Edy’s Grand Ice Cream and The Stop & Shop Supermarket Company will host “Ice Cream Day” from 1 to 5 p.m., on Saturday, June 10. Edy’s will offer a free scoop of ice cream at all Stop & Shop locations to customers who donate $1 to organizations dedicated to pediatric cancer research and care. Edy’s plans to give out 20,000 pounds of ice cream to generous customers. Customers will have their choice of a scoop of chocolate or vanilla of ice cream, and 100 percent of their donation will go towards fighting childhood cancer. Donations made in Massachusetts, Connecticut, Rhode Island, and New Hampshire stores will go to The Jimmy Fund, while donations made in New York and New Jersey will go to Memorial Sloan-Kettering Cancer Center. The event coincides with Stop & Shop’s Triple Winner Game, a scratch card promotion in which every ticket is an instant winner of either a free product, a gift card, or cash prizes up to $10,000. The program allows customers who make a $1 donation in any Stop & Shop store to receive a Triple Winner Game ticket. The game is intended to raise more than $6.5 million in 2006 to fight pediatric cancer. To support Triple Winner, Edy’s has manufactured 100,000 cartons of Triple Winner Neapolitan, a new limited edition flavor available only at Stop & Shop stores. Edy’s will donate 25 cents to pediatric cancer charities for each carton of Triple Winner Neapolitan that is sold. Between “Ice Cream Day” and Triple Winner Neapolitan, Edy’s hopes to raise $100,000 for pediatric cancer charities.