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Milton —The Business Marketing Association of the Hudson Valley (BMA-HV) will hold its October meeting on Tuesday, Oct. 23, at Ship Lantern Inn, Milton, from 6 to 9 p.m. The guest speaker will be Upstart Brand Communications president, and former NJ Chapter BMA president, Paul W. Richartz. Says Bud Clarke, BMA-HV president, “We’ve all seen or heard about the reality TV shows in which wannabes put themselves out there to be scrutinized by the experts. Well, we have an ad copy expert coming here for our October meeting—Paul Richartz is going to review ads created by local advertisers. Not only should it be lots of fun, but it will give members and guests who can take the heat an opportunity to find out what their ads may be missing.” In 2006 Paul left Madison Avenue to form UpStart Brand Communications, a full service marketing communications and brand-building agency. He also teaches in the graduate program of the Silberman College of Business at Fairleigh Dickinson University and serves on their Executive Advisory Board. The registration fee, which includes dinner, is $35 for members, $40 for chamber affiliates, $45 for non-members. Make reservations by Oct. 18, by logging onto www.bma-hv.org, or contact Tracey Cifone at 567-9000 Ext. 259 or e-mail tcifone@vddw.com. For more information about the BMA-HV, visit www.bma-hv.org. For more information about the Ship Lantern Inn, call 795-5400.